Event programme
17:30
Arrival
Welcome words by Rich Waterworth, General Manager for Europe, TikTok
Panel discussion:
"Cultural production and consumption in Europe: how tradition and technology can go hand in hand" with
- Sabine Verheyen, Member of European Parliament
- Julie Belgrado, Director, European and International Booksellers’ Federation
- Javier Sainz de los Terreros, Digital Communications, Museo Nacional del Prado
- Patricia Fernandez Montero, Author and Cultural Content Creator
- Rich Waterworth, General Manager for Europe, TikTok
Cocktail reception, refreshments and finger food.
Informal conversations with TikTok creators and cultural institutions.
Attendees will also have the opportunity to discover BOZAR's "Antoni Tàpies. The Practice of Art" exhibition.
21:00
End
In celebration and recognition of the thousands of creators and cultural institutions that have found a home on TikTok, we cordially invite you to celebrate Europe's cultural wealth and diversity at our flagship event. We are proud to host an event that honours Europe's museums and literature, and brings together EU policymakers, experts, creators and cultural institutions for a stimulating evening of discussion, exchange and celebration.
In just under five years, TikTok has emerged as a window to and a bridge between cultures and cultural expressions across Europe. Our platform is a unique place where over 134 million users in the European Union come together to discover content, express themselves, inspire and learn from one another. The recent study Unlocking Culture in Europe, from global market research firm Ipsos, shows that 87% of TikTok's European users have learned something new on TikTok, including offline cultural expressions such as books, museums and cultural heritage. And this number is only growing, as more cultural institutions come to TikTok, and #BookTok - with over 167.9B views - continues to be present in European book stores.
The registration website is now closed.